Naiya Sehgal packed vibrant outfits for Morocco expecting Instagram-worthy shots, but returned with something far more valuable: a completely transformed creative perspective. Morocco has long attracted artists, writers, and creative minds seeking inspiration among its colorful medinas, majestic Atlas Mountains, and timeless desert landscapes. Yet few travelers manage to capture Morocco’s authentic spirit while creating content that truly resonates with global audiences.
- What inspired your travels to Morocco, and how did it influence your fashion and content creation?
- How did Morocco shape your view of cultural styles and aesthetics?
- Any memorable moment or spot that sparked your creativity as a creator?
- As Influencer of the Year 2020 and a marketing pro, how do you blend storytelling and style when sharing your Moroccan experience?
- What unique cultural aspects would you recommend travellers explore beyond typical tourist spots?
- What tips do you have for influencers and travellers to capture authentic content in Morocco?
- Morocco’s Creative Legacy
Enter Naiya Sehgal (instagram), whose Morocco travel experience exemplifies how cultural immersion can transform both personal style and professional content creation. As the 2020 Influencer of the Year and a marketing professional with credentials from Warwick Business School, Naiya brings both creative vision and strategic expertise to her travel storytelling.
With over 28 countries explored and a reputation for creating visually striking content, Naiya’s approach to Morocco travel goes beyond surface-level tourism. Her recent journey through Marrakech’s bustling souks, peaceful riad courtyards, and remote Atlas Mountain villages demonstrates how thoughtful travelers can build meaningful connections while creating authentic content that inspires others.
What makes Naiya unique in the saturated world of travel content creation is her ability to blend professional marketing insights with genuine cultural curiosity. Her Morocco adventure showcases this unique combination, revealing how strategic content creation can coexist with authentic travel experiences. From staying at carefully selected riads to participating in traditional argan oil production in mountain villages, her journey illustrates the depth of experience available to travelers willing to venture beyond typical tourist attractions.
This interview explores how Morocco’s rich cultural tapestry influenced Naiya’s creative process, transformed her understanding of color and style, and provided authentic content opportunities that resonate with audiences seeking genuine travel inspiration. Her insights offer valuable guidance for both aspiring travel creators and experienced influencers looking to create more meaningful, culturally-aware content.
What inspired your travels to Morocco, and how did it influence your fashion and content creation?
“The culture of Morocco has always fascinated me, from its traditions to its hospitality and, of course, I absolutely love Moroccan tea,” Naiya shares. “For me, Morocco is one of the most colourful and vibrant countries I’ve ever captured. The streets are buzzing with life, the souks are full of energy, and everywhere you turn there’s something to inspire creativity. While travelling, I made sure to dress as vibrantly as possible and it felt like I was channelling a more expressive, colourful version of myself through both fashion and content.”
How did Morocco shape your view of cultural styles and aesthetics?
Morocco’s visual landscape left an indelible mark on Naiya’s creative approach. “Morocco really changed how I see colour in fashion and storytelling,” she explains. “The country is full of contrasts. the golden sands, the blue-painted towns, the vibrant markets, and the bold food and textiles. Every shade felt alive. It made me appreciate how cultural styles can be both rooted in tradition yet incredibly modern and inspiring for creative expression.”
Any memorable moment or spot that sparked your creativity as a creator?
The Red City proved to be Naiya’s creative sanctuary. “I absolutely loved Marrakech, the vibrancy of the streets and the sheer beauty of the riads. Staying in a riad was definitely one of my favourite parts of the experience. I stayed at Riad Twilight, and it was truly gorgeous, every corner felt like a photoshoot location. The mix of architecture, colours, and patterns was endless inspiration for me as a creator.”
Marrakech’s traditional riads offer travelers an authentic glimpse into Moroccan architecture and design philosophy. These restored palaces, with their intricate tilework and peaceful courtyards, provide the perfect backdrop for both relaxation and creative exploration.
As Influencer of the Year 2020 and a marketing pro, how do you blend storytelling and style when sharing your Moroccan experience?
Naiya’s approach to content creation balances authenticity with aspiration. “For me, blending storytelling and style is all about being relatable and honest. I love adding Moroccan highlights to my content, but I always aim to share the little details that make people feel connected, whether it’s sipping mint tea in a riad courtyard or walking through the busy souks. Style plays a huge role too: the way I dress becomes part of the narrative, reflecting the colours and vibrancy of the country. It’s about creating a visual story that feels aspirational but also authentic.”
What unique cultural aspects would you recommend travellers explore beyond typical tourist spots?
Naiya’s most meaningful experience occurred away from crowded attractions. “One of my most memorable experiences was visiting Asni village on the way to the Atlas Mountains. The women there were making beauty products, especially argan oil, and they invited me to join in the process. I even helped grind the argan nuts, which was such a grounding experience. They served us tea and breakfast, and sharing that moment with locals felt so special. Meeting their pets and seeing their daily lives up close was a 10/10 experience that I’d recommend to anyone wanting a deeper connection with Moroccan culture.”
What tips do you have for influencers and travellers to capture authentic content in Morocco?
Naiya’s content strategy centers on Morocco’s inherent photogenic qualities. “My biggest tip is to embrace the everyday life you see around you. Morocco doesn’t need filters, it’s already so vibrant. Capture the colourful lanes, the iconic blue walls, the golden desert, and the royal charm of the riads. Don’t just focus on the tourist attractions; show the little moments, like locals preparing food or the markets at sunset. For me, colours are everything, so I dressed vibrantly to match the mood and let my surroundings elevate my content. The key is to let Morocco’s natural beauty do the storytelling for you.”
Morocco’s Creative Legacy
Naiya Sehgal’s Morocco journey illustrates how travel can fundamentally shift creative perspectives. Her experience demonstrates Morocco’s unique position as a destination that doesn’t just accommodate visitors; it transforms them. Through vibrant streets of Marrakech, authentic village encounters, and immersive cultural experiences, Morocco offers creators an opportunity to expand their visual vocabulary and storytelling capabilities.
For travelers seeking inspiration beyond conventional tourism, Morocco presents countless opportunities to connect with local culture while creating meaningful content. Morocco’s ability to inspire creativity while maintaining its cultural authenticity makes it an ideal destination for content creators seeking to expand their horizons and connect with audiences through genuine storytelling.
