The Moroccan National Tourist Office (ONMT) launched its first-ever roadshow in Beijing on Monday, signalling a major push to strengthen tourism ties with China and attract more Chinese tourists in Morocco. The event highlighted Morocco’s commitment to positioning itself as a top destination for Chinese travellers.
Why Chinese Tourists in Morocco Are a Key Focus
A delegation of Moroccan luxury hotels, travel agencies, and tourism providers joined the Beijing roadshow, connecting with over 100 Chinese tourism professionals. These exchanges aim to deepen collaboration and create tailored travel experiences for Chinese tourists in Morocco.
The initiative follows the January 2024 launch of direct flights from Beijing and Shanghai to Morocco. Hicham Bellaziz, ONMT’s Chief Representative in China, shared ambitious goals: “These new routes will bring an additional 100,000 Chinese visitors by 2025, raising annual arrivals to 250,000.”
Showcasing Morocco’s Cultural Treasures
The roadshow emphasized Morocco’s diverse attractions—from historic Medina to Sahara Desert adventures—to appeal to Chinese travellers seeking unique cultural experiences. Bellaziz stressed, “We’re expanding our tourism offerings to meet demand, ensuring Chinese tourists in Morocco enjoy seamless luxury stays, curated tours, and authentic local encounters.”
Next Stop: Expanding Reach in Shanghai
After Beijing, the roadshow heads to Shanghai on Thursday to further engage China’s tourism sector. ONMT plans to collaborate closely with agencies to promote Morocco through digital campaigns, visa facilitation, and exclusive packages.
“Our goal is to make Morocco a bucket-list destination for Chinese tourists in Morocco,” Bellaziz added. “We’re ready to welcome them with unparalleled hospitality and unforgettable journeys.”
By blending strategic marketing, improved connectivity, and cultural storytelling, Morocco aims to become a leading choice for China’s growing outbound tourism market.
